This client is a local startup feel-good story. Winner of the “Social Change Maker Award” at the 2017 Oakland Indie Awards, this client launched a delivery startup that specializes in local e-commerce deliveries and pickups. She describes her startup as, “A Socially Responsible Delivery Hub”. This client was expanding her business model and her current branding was limiting in a number of ways. She was looking to broaden her brand appeal, clientele, and funding.

The client preferred a font and logo that was thin and somewhat “playful” but still serious. I kept this in mind as I focused on creating ways to translate the hub aspect of the design. During the creative process, I came up with a concept that would meet these goals.

The final logo design is somewhat of a “quadruple entendre” because it represents: a box, directional planes, a hub, and a play on the word “pickup”.

The delivery van version caught out in the city.