Exclamations for emphasis. I am emphasizing my excitement and the customer’s excitement about how this project came out. This client is a local startup feel-good story. Winner of the “Social Change Maker Award” at the 2017 Oakland Indie Awards, this client launched a delivery startup that specializes in local e-commerce deliveries and pickups. She describes her startup as, “A Socially Responsible Delivery Hub”. This client was expanding her business model and her current branding was limiting in a number of ways. She was looking to broaden her brand appeal, clientele, and funding.
Project: Identity Design
Role: Art Director / Designer
The final logo design is somewhat of a “quadruple entendre” because it represents: a box, directional planes, a hub and a play on the word “pickup”.