A NEW ICON

This client recently changed their business name from “Spinsane Cycling” to “Insane Cycling & Fitness”. The term “Spin” is trademarked and their existing business name was becoming a legal problem. The client provided me with a graphic that was being used as the new logo but it was not well put together. I created new brand colors, logos, and a website for this client. The  “S” from the main logo design also works as a secondary logo. This secondary logo looks great!

Project: Rebrand
Client: Insane Cycling & Fitness
Role: Art Director / Designer

NEW LOGO

ICON / SECONDARY LOGO

WEBSITE