A NEW ICON
This client recently changed their business name from “Spinsane Cycling” to “Insane Cycling & Fitness”. The term “Spin” is trademarked and their existing business name was becoming a legal problem. I created new brand colors, logos, and a website for this client. During the design process, I proposed that the “S” from the main logo design also could work as a secondary logo or alternate logo. This alternative logo looks great!
Client: Insane Cycling & Fitness
Role: Art Director / Designer