Chef Aster is a plant-based personal chef that provides services for meal prep, event catering, cooking classes, and free community workshops. Her additional goals are to eventually sell products such as herbal blends, tonics, and cookbooks. She desired to have a clever logo that would be able to successfully represent her brand on her apron, marketing materials, and all future products.

Chef Aster has a huge focus of using alkaline vegatables in her meals. She desired to have a logo that would include the vegatable “Rainbow Chard”. It was a challenge for me, but I was able to cook up something that she really loved!

Project: Identity Design
Client: Chef Aster
Role: Art Director / Designer