LOGICAL

I met this client through a local networking group and later connected on LinkedIn. Months later, the client reached out to me to work on a project. The client was in the process of designing a new app and was looking to hire a UX Designer to create a prototype for their app’s launch page.

Project: UX/Launch Screen
Client: Rashad
Role: UX Designer

WIREFRAMES

Rashad and his co-founder were still deep in stealth mode with their new product. I spoke with the client to get a better understanding of their app. The client talked about his desire to help new users understand how the app works. Since it was still in the early stage, the client could not provide me with the name of their app.

I have experience working with small businesses and startups. – At this stage, clients typically underestimate what it takes to get completed designs that they will be satisfied with and that best represent their vision. A client may be unprepared for a simple question like “What do you want it to say here?”. In this case, the client didn’t have the text or wording ready to be added. I was able to guide the client in this area and utilize my experience in creating prototypes, mockups, and other designs – based on limited information. I created a draft in Figma with a generic app name and other sample text. I understood the client’s goal, and I was able to transfer that goal into a logical visual format to meet his needs.

PROTOTYPE

The client liked the design direction and said he would provide the exact wording for the “3” steps and preffered colors.